Google Trends isn’t just your average SEO tool. For those of us in eCommerce and dropshipping, Google Trends can bring tremendous benefits.
The tool can provide us with valuable information about the seasonal trends of certain products or trends in our niche. You can even use Google Trends to monitor your competitors.
In this article, you’ll learn how to monitor almost anything – from YouTube stats to Google Trends’ comparison function. Much more important: we will show you how you can expand your business with Google Trends. So let’s jump right in.
What is Google Trends?
Google Trends is a search function that shows the popularity of searches on Google. The tool can be used to determine whether a trend is increasing or already decreasing.
You can also gain demographic insights as well as find related topics and questions to better understand current trends on Google.
You already know Google Trends, but have ever asked yourself one of the following questions: “How do I use Google Trends” or “How do I read Google Trends”?
Then you should find the answers in the next section with our ten functions for this helpful tool.
Use search queries & Google Trends: 10 functions for entrepreneurs
1. Google Trends for Finding Niche
Google Trends is a great tool for finding a rapidly developing niche. Whenever you are looking for a new niche, you should make sure to change the observation period from “last 12 months” to “2004 – today”.
This way you can clearly see whether the search volume is increasing or decreasing. But seasonal trends can also be worked out very well with it.
Here is an example of an absolutely trending product in Google Trends: the body trainer.
If you look at the superordinate Google search history on the topic of “body trainer”, you can see very clearly that interest in this topic since 2004 to present.
Here’s an example of a persistent niche on Google Trends: menswear.
The graphic clearly shows that there are always slight dips. Overall, however, the search volume for this niche seems fairly constant for the most part. Over a period of several years, you will always observe slight drops or increases, which is completely normal.
However, by and large, Google Trends shows that menswear is a pretty stable niche.
You may be wondering what the dips and increases mean. They show you the seasonal trends in searches. Search queries increase from October to December, with a slight decrease from January.
However, that does not mean that we advise against opening a shop for men’s fashion in January. It just means that you will likely be generating slightly less website traffic at that time.
How does a fad compare to such trends? All you have to do is take a look at the fidget spinners that were so popular until recently.
Up until the beginning of 2017, there were almost no searches for the term “fidget spinner”. Just five months later, in May, the product peaked. It’s pretty clear that there was a drastic and sharp increase in demand in the first few months.
However, the sharp decline after the peak shows that this is no longer a good business idea. This trend was short-lived.
2. Find relevant product categories for related topics
Let’s say you’ve started an online shop that focuses on selling eyelash extensions. After you have established yourself well in your niche, you want to develop other segments as well. So instead of just selling eyelash extensions in your shop, you want to offer other product categories that your customers may also be interested in.
After you’ve entered the term eyelash extensions into Google Trends, scroll down to find the “Related Topics” section.
It is interesting that with “hair extensions” and “cosmetics”, two categories are displayed that are not directly related to eyelash extensions, but could make sense as an addition to your shop. A woman looking for or wearing eyelash extensions is likely to be interested in hair extensions or cosmetic products (and mascara in particular). So if you want to expand the product range in your shop, a look at the related topics in Google Trends could be helpful.
However, as you scroll through the list of related topics, some of them may not make sense for your business. For example, the search term “course” is listed here at number 6 as a related topic. This is probably about professional training in cosmetics and beauty. But maybe you can write a blog post that references this and at the same time introduces your products.
3. Google Trends for Keyword Research
Let’s imagine that you sell blouses for women in your shop. Google Trends shows that searches for this product are on an upward trend.
That’s a good sign. But now you want to find out which keywords to use, how to name your product categories and how to optimize a blog post on the subject of blouses.
Here’s a little trick: take a look at the “Related Searches” section next to the “Related Topics” just mentioned.
There were always mentions of certain colours in the 25 search queries. There are two entries in the top 10 for the colour black alone. On the other sides, we find white, blue, red and pink. Analogous to these examples, you could create a product category based on colour, e.g. B. “black blouses”. You could also include these keywords on your product page and in the name of the product.
4. Advertising around seasonal trends
In one of our workshops recently, we heard an interesting question: “How do I find Google Trends to make my seasonal advertising more effective?”
Seasonal trends play an important role in the success of your business. Over the course of the year there will be repeated peaks and weaker phases that will affect your monthly sales.
During the main season, competition and sales will increase rapidly. During the weaker phases, you can concentrate on seasonal products. Let’s take a look at the example of Google Insights for a summer product, the bikini.
When looking at Google Trends, the seasonality of the product is clearly evident. The peak for bikinis is naturally in the summer months from June to August. There is a drastic drop in winter in October, November and December.
Let’s say it’s November and you decide to open a swimwear shop. Given this lull, you could feel discouraged quickly, right? But there is no reason for that because this would actually be a good time for launch. This would give you a few months to build your business so that you could really get started in January.
Now you might be wondering what could be sold in such a case in the off-season. Think of products that naturally complement the items in your shop and would be well suited for the off-season. Since swimwear is often sold by lingerie brands, pyjamas sales could be a focus during the winter months. Let’s take a closer look at this:
Pyjamas peaked between September and December, making them the ideal complement for sales during the bikini off-season. So you could effectively close the seasonal gaps in your shop.
5. Google Trends for Content Freshness
Content marketing helps top online retailers to generate more traffic and thereby increase their brand awareness and gain more new customers.
The creation of blog content for your website can help generate more sales in the long term and grow your business.
There are several ways to get more search engine traffic. One of them is called “content freshness”. What is that?
This strategy involves removing outdated content, adding new information, and then republishing it on your blog.
And what exactly does Google Trends have to do with it? Let’s take another look at seasonality, but this time for a different purpose.
Let’s say you run a bike shop. Then you may also have an article on your blog called “How to Fix Your Bike”. If we enter the appropriate keyword “repairing bicycle” on Google Trends, we get the following result:
This shows us that the main season for this theme is May, June and July. If you slowly descend in the Google ranking, you have to counter it with fresh content, i.e. “content freshness”.
That is almost a matter of course. But if you want to go one step further, you can coordinate your “content freshness” campaigns around the main season of the search term. As the owner of a bike shop, you could update your bike repair article towards the end of May.
With a little luck, this will get you to the top of the search results for that keyword. Use this tactic on all of your well-performing SEO articles. As a result, you will be able to record a significant increase in your traffic in a short time.
6. Create the content on current trends
On the homepage of Google Trends USA, you will find a section for the trends in search queries. These trends list the hottest topics right now. In this section, you can see the trends of the day, the search trends in real-time and the trends by country.
While most of the trending searches will be on celebrity news and sports, you’ll find compelling stories here and there that are specific to niche markets.
For example, on February 27, 2019, the most sought-after trend in English-speaking countries (but also in our country) was the “Momo Challenge”, which recorded over 5 million search requests. In the “Related Topics” section, you will find keywords such as “Children” or “Parents”.
If you run an online shop aimed at parents of young children, you could have written a recent article on the same topic for your blog.
What does this example show us?
By occasionally reporting the latest news on your shop’s blog, you can drive more traffic to your website. You can also use trending hashtags on Twitter to share your article and benefit from the already existing hype. With a little luck, you will gain more followers and increase your engagement values.
7. Find niche topics by region
One of the most interesting elements of Google Trends is finding niche topics by region. When it comes to advertising, we often target a country-based audience.
8. Observe competition with the comparison function of Google Trends
At Google Trends, you can even monitor your competitors and see how well they are doing against your brand. Let us illustrate this using the example of the two large German sporting goods manufacturers Adidas and Puma.
It is interesting here that the two brands were roughly on the same level up to 2007, with Adidas already having a small lead.
After that, however, the brand’s lead is growing and gaining momentum again from 2014.
With this function, you can compare up to five search terms or competitors. If your brand is gaining a larger search audience, you can use Google Trends’ comparison feature to ensure that you are always one step ahead of your competitors.
And when you find that certain competitors are growing faster than you, you know you need to take action. You can then z. B. analyze their marketing channels to understand how you can improve.
9. A strong combination: Google Trends + YouTube Trends
Typically, users use Google Trends to improve the performance of their website. You can also use it to expand your reach in social networks.
After going to YouTube and searching for “fashion” videos, we found that many of the top videos were using the keyword “fashion trends 2019”. Let’s enter this term into Google Trends and see what the tool gives us as a result.
So if you plan on making a 2020 fashion trends video in the coming year, your best bet is to post the video sometime in January.
But let’s take a step back now. We don’t yet know what the data will look like for the rest of 2019. We would therefore like to take a look at the data for the search term “fashion trends 2018”. This should allow us to better estimate what to expect in the next year.
10. Google Trends and Google Shopping
An important topic, maybe for you too, is Google Trends for online shops or Google Trends for dropshipping. This is also how you can use Google Trends to determine the best time to create Google Shopping ads. For example, let’s say you run a women’s fashion shop and want to promote a brand new white dress.
By looking at Google Trends’ Google Shopping feature, you can determine the best months for your ads. Let’s take a closer look at the data presented below.
For a change, we are focusing on the US market, which is still interesting for many drop shippers. Between February and June, there is a large number of searches for white clothes on Google Shopping.
Despite a small decrease in August, an increase in Google Shopping searches can also be observed in the next two months, September and October. So if you’re selling fashion in the US, you could start selling and promoting your white dresses between February and June and September and October.
As I said, this only applies to the American market. If you want to sell white clothes in Germany or other countries, you have to look at the relevant data.
From helping you plan seasonal trends to finding a fast-growing niche, Google Trends can give you insights that will help your business be a success.
You can use it to find complementary product categories to add to your catalogue and boost your blog traffic by updating popular SEO posts in time for the busy season.
Use the Google Trends tips in this article to stay ahead of your competition. So what are you waiting for? Let the magic of Google Trends work for you.
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