Selling on Amazon: Amazon is the largest online marketplace in the world. Shopify is an official Amazon partner that enables entrepreneurs like you to sell their products on Amazon too.
You can use Amazon as an additional sales channel to increase your sales. In this article, you will learn how you can sell on Amazon and why you should offer your products on the popular platform.
In addition, I’ll show you a few tricks to maximize your Amazon sales.
Lastly, I am going to dispel common myths surrounding selling on Amazon for beginners.
Why you should sell on Amazon?
1. It is the largest online sales channel
In fact, Amazon is the largest online sales channel for retailers. With over 300 million active Amazon users and 103 million Prime members, Amazon is a real e-commerce powerhouse.
With such a large customer base, buyers will find items in high demand on Amazon first.
As of April 2019, the huge e-commerce business had 119,928,851 products – and that doesn’t even include books, media, wine and a few other exceptions.
Despite this impressive number, you shouldn’t be discouraged by the level of competition you might face here. Better to be where your customers are.
And you can do that by choosing to sell on Amazon. Don’t let your competition snatch potential sales from you.
2. An additional source of income
The main reason you should concern yourself with how to sell on Amazon is simple:- It gives you another source of income.
When it comes to selling on Amazon, you should be present wherever your (potential) customers are. If your customers are on Facebook, you can run Facebook ads to reach them.
If your customers love to read and learn about your niche, you can blog to make them easier to find. And if your customers buy from Amazon, then you should also sell from Amazon.
With an Amazon online shop, you can not only increase your sales but also address completely new customers.
3. A trusted brand
Amazon is a recognized and trusted brand. The company was founded in 1994. Thus, it has more than 25 years of experience in building customer relationships and trust.
If your business lacks brand awareness because it is still relatively new, customers may feel more secure on Amazon than buying directly in your shop.
Selling your products through your own Amazon online shop can have a significant impact on your reputation and brand.
Also, by selling on Amazon, you can gain access to customers who maybe a little more risk-averse. Over time, the customers who buy from you regularly may also buy directly from your store.
4. Many registered users with their own account
As mentioned earlier, Amazon has millions of active users.
So when it comes to e-commerce, Amazon has tapped a huge market share in the industry. Customers with Amazon Prime accounts will probably be the first to search for the desired item on Amazon, as they benefit from special discounts as a member. Against this background, it is also important to be where your customers are.
5. No charge for product listings
Selling on Amazon has other advantages. One of them is that there are no fees for product listings – unless you are selling as an individual and not through an Amazon seller account.
You can add as many products as your heart desires to your Amazon online shop. With a professional seller account, you have to pay $39.9 per month and a percentage sales fee.
However, if you sell a lot of items on Amazon, the monthly fee seems minimal.
6. Proven success model
Many vendors who sell items on Amazon have received high payouts on the platform. About 0.3% of Amazon sellers have sales over $ 100 million on Amazon alone, with 0.6% realizing over $ 50 million.
For a single sales channel, these are quite considerable values. It’s also noteworthy that 51% of Amazon sellers generate more than $ 100,000 in sales each year.
So there is no reason why you shouldn’t break this magical limit, too.
If you make an effort and invest the necessary time, you can write your very own Amazon success story.
5 Tips for Selling on Amazon
1. Treat your Amazon online shop like your actual shop
Selling on Amazon doesn’t mean that you will automatically generate six-figure sales just because you have discontinued products. Rather, you should treat your presence on the platform like your own shop.
You have to drive traffic to your Amazon product pages, whether with Amazon advertising or other methods. You need to optimize your product pages and generate great reviews.
In addition, you have to convince with impeccable customer service. Ultimately, it’s about building a good reputation for yourself and maintaining it, even if the items are sold on Amazon.
2. Get online reviews early on
Focus on getting positive reviews early on. If you want to sell on Amazon, you should pay special attention to your customers at the beginning. Get a quick refund if a customer is upset.
If you get a negative review, you should contact the customer. Then, if you can solve the problem, they may take their rating back. Offer a quick replacement and great service to keep your customers happy.
If you really do everything, many customers will change or take back their originally negative reviews. Most merchants have found that a 95% rating resulted in a better ranking on the Amazon search engine.
As a result, you were able to sell far more of your products on Amazon.
3. Focus on optimizing your product pages
If you want to sell on Amazon, optimizing your product pages is particularly important. You can use a tool like Merchant Words to determine the estimated monthly search volume for keywords as well as the categories in which they dominate.
By choosing popular keywords, you can improve your chances of being found organically by customers. You should also consider which product categories your products would do well in.
Keyword tools can help you figure out which items sell well on Amazon.
4. Place advertising on Amazon
Placing paid Amazon advertising is optional and not absolutely necessary to expand your Amazon presence. One of the advantages of using Amazon Ads is that you get access to Amazon’s search data.
And that can make selling on Amazon a lot easier. The cost per click on Amazon is often quite low compared to other advertising networks. In addition, product advertising fits in well with the other products.
That, in turn, makes it likely that a customer will click on the product when it suits their needs.
5. Register as a professional seller
With a professional seller account, your Amazon online shop saves money when you upload a large number of products.
As an AliExpress drop shipper, you can add as many products as you want. Remember, there are no fees for listing products.
The more products you list on Amazon, the more likely it is that you will be found. In addition, you will probably be able to earn significantly more money this way.
Product volume, especially on marketplaces, can be an excellent lever for generating sales.
Selling on Amazon: 4 Big Myths
1. Amazon’s marketplace is crowded
Even though there are hundreds of millions of products on Amazon, there is still room for a company like yours.
Even if you can’t compete on price, it’s still possible that a potential Amazon customer will choose your product over a competitor or even a supplier.
Even if you only earn $10,000 additional income by selling on Amazon, that is still more than you would have made without this sales channel.
2. Just set and forget
Entrepreneurs often think that potential customers can find their products on their own on marketplaces. As I have already explained in detail, this is not the case at all.
When it comes to generating revenue, you need to be proactive, especially at the beginning. Once you’ve generated a few sales and received positive reviews, you’re more likely to be found organically.
3. Your own shop can be neglected
The reality is that Amazon is just one of many distribution channels. Your own shop can prove to be more valuable in the long run because you can sell it at some point.
Even if Amazon ever disappeared or closed your shop, you could still fall back on your online shop.
In general, you should never make yourself dependent on a single sales channel.
The more sources of income your business has, the less risky it is for you if one of them eventually stops working.
4. New products cannot receive organic traffic
New products can receive organic traffic as long as they are well optimized. Additionally, if you send paid traffic to your products right after uploading and focus on generating early sales and reviews, your new products can get organic traffic too.
Potential customers may be suspicious of items without ratings. However, there will always be those who buy products without reviews if it is something they really want.
What is Fulfilled by Amazon (Amazon FBA)?
Fulfilled by Amazon (often also Amazon FBA) is an Amazon service where Amazon keeps your inventory and ships the products on your behalf.
Items that are shipped from Amazon reach customers with faster shipping times.
If you also want to sell on Amazon, you should think about whether you want to send products to customers yourself or let Amazon do it for you.
If you ship yourself, you can save on additional Amazon fees. But even in this scenario, the platform has shipping guidelines that you must adhere to.
If you don’t consistently deliver products within a reasonable timeframe, you may get kicked off the platform at some point.
Plus, by using FBA, Amazon will do most of the work, leaving you one less thing to worry about.
What to sell on Amazon: Best selling products on Amazon
The best-selling items on Amazon aren’t all that different from the best-selling items elsewhere. Below are some items you can sell on Amazon.
- Artificial eyelashes
- Lip gloss
- Children’s clothing
How can I sell on Amazon?
1. Choosing the right products
So you also want to earn money with Amazon. Then you should first find out what sells well on Amazon. To get access to these products, you can use Oberlo or Aliexpress as a product source.
Oberlo makes it easy to import AliExpress products, descriptions, and images into your Shopify store. You can then use the products that you have imported into your shop as items for sale on Amazon.
You may also like this- Selling Online: Ideas For Starting Out As An Online Entrepreneur
2. Does your shop meet all requirements?
In order to become an Amazon seller, you need to make sure that you meet all the requirements and that your products are not restricted.
An Amazon online shop can be opened relatively quickly for niches such as baby products, books, pet supplies, toys and games. On this page, you can see other authorized shop types.
If your niche isn’t listed there, you’ll need to apply for approval first. Amazon also maintains a list of restricted products such as hoverboards, explosives, and weapons. You should avoid selling these and other products on the list.
3. Create a professional seller account
If you currently run a successful Shopify store, you will likely need a professional Amazon account. In the individual sales tariff, a fee of $ 0.99 is charged every time you sell a product.
This will have a negative impact on your profit margins in the long run, especially when looking at the other Amazon fees. With a professional seller account, you only pay for a one-time monthly subscription and a few category-related fees.
To register, go to Amazon Seller Central, where you will need to enter your name, email address and password.
Next, you need to provide information about your company.
Finally, you have to provide Amazon with the invoice and tax data as well as information about your products.
4. Application for category approval
If you actually want to sell on Amazon, you’ll need to apply for category approval. Some categories must be approved by Amazon before corresponding products can be added.
Popular categories such as apparel and accessories, shoes, handbags and sunglasses, and jewellery all require approval before being sold. Take a look at the approval requirements for each category to plan your next steps.
5. Link your Amazon account to your Shopify account
After you’ve received approval from Amazon, you’ll connect your Amazon seller account to your Shopify account. In the left navigation of the Shopify dashboard, find the + button next to Sales Channels and click on it.
A popup will appear that also lists Amazon. Click on “Add sales channel”.
Then click on “Connect to Amazon”.
6. Create product listings
Amazon is now displayed under the Sales Channels section. Click on it. Then click on the “Create listing” button. Then click on “Select Product”.
You will then be presented with two options: As a drop shipper, you should click the “This product is made by another brand” option below.
If you choose this option, you can search for the relevant AliExpress product to become an additional seller. After you’ve found the product you’ve sold, click Select.
Finally, click on the “Publish” option. You repeat this process for each additional article.
7. Generate traffic for your shop
If you want to sell on Amazon, you have to know how to generate sales and win customers on the platform. There are a number of ways to promote your products on Amazon. Here are some ideas to get you started:
In order to sell items on Amazon, you have to use every audience that you have reached so far.
For example, if you have an email list for your business that you’ve built up for a while, you can send recipients a link to your Amazon store.
The advantage of generating traffic through your email list is that that audience is already familiar with your brand. Loyal customers are also likely to leave positive reviews.
And that’s exactly what you need to start selling your items to people off your email list too.
Another tip for selling on Amazon is adding your product links to group boards on Pinterest. Most small brands don’t have a lot of social media followers.
Therefore, such group boards are an ideal way to address a large audience. You can also use a tool like PinGroupie to find relevant boards for your niche.
Paid ads are one of the most popular ways to sell on Amazon without an existing audience.
In order to get more visibility for your product, and intelligently used advertising budget can help to place yourself above the entries of your competition in the search results.
Selling successfully on Amazon – conclusion
Now that you know how to sell on Amazon, it’s time to put what you learned into action.
As a seller on Amazon, you can generate additional income for your company and at the same time find new customers to whom you would otherwise not have had access.
When you start selling on Amazon, you should focus on getting product reviews to generate social proof and build trust.
Use the email lists, social media followers, advertising services and Amazon affiliates available to you.
With the best-selling items on Amazon in your shop, you will no longer be stopped.
Would you like to sell on Amazon too, but still have questions that were not answered in our article?
Then let me know in the comments below.
You can also read this- Make Money Blogging: 10 Ways To Monetize Your Blog